Coinstar.com

Information Architecture Redesign

Coinstar expanded their kiosk technology, adding Coinstar Exchange, a kiosk used to sell unwanted gift cards for cash

  • Led the team through a full UX process
  • Launched and managed an iterative UX research study to identify issues
  • Developed a scoring system to quantify results
  • Held stakeholder interviews
  • Analyzed usage data to form user personas
  • Built information architecture wire frames to lead an heavily involved marketing roup through a content prioritization exercise
  • Art directed the visual design team to produce the final visual designs and assets

Website Analytic Research and Persona Development


Information Architecture Study


Tab Navigation Architecture - Prototype A


Global Navigation Archtecture - Prototype B


Global and Tab Navigation Mobile Prototypes


Results and Winning Design Iteration